Founded in 2005, TheCodingMachine has extensive expertise in PHP, with more than 1,000 projects completed. Today, TheCodingMachine has around 100 employees specializing in these technologies, dedicated to the success of your project.
PHP is at the heart of most e-commerce solutions: Magento, Prestashop, WooCommerce, Sylius, Aimeos, and more.
And, as we are technology enthusiasts, TheCodingMachine also creates e-commerce sites using Shopify !
Are you looking for a trusted partner with technical expertise to provide long-term support for the development, maintenance, and evolution of your e-commerce site ? Please do not hesitate to contact us.
The e-commerce ecosystem is currently undergoing a major transformation. In particular, old monolithic solutions, whose logic was to offer as many features as possible (“all included”), are now being replaced by a “composable” approach.
The principle of composability is to use the best existing solutions for each specific e-commerce need and connect them together via APIs :
This allows us to better address customer needs, be more efficient, and no longer depend on a single solution.
At the same time, the user experience has evolved significantly: mobile devices are becoming increasingly prevalent. This need for multichannel capabilities has led to the rise of headless solutions, which allow multiple storefronts (different front ends) to be powered from the same back end. Typically, this involves being able to easily manage a mobile application and an e-commerce website.
The headless approach also allows you to redesign the front end (to increase conversion, change the brand image, etc.) without having to change the back end, the engine of your e-commerce site.
These trends have brought the need for customization back to the forefront of e-commerce. That’s good news… Connecting APIs and providing customization is what TheCodingMachine does best !
At TheCodingMachine, we are experts in custom PHP and JavaScript development, offering high-performance, scalable e-commerce solutions. Whether you want a highly customized headless e-commerce site or a simple, effective platform, our expertise as an e-commerce agency covers a wide range of technologies to meet your needs.
We create solutions tailored specifically to your needs, integrating unique features into your store.
Whether you need a headless architecture with Sylius or an intuitive and fast platform with Prestashop, we have the necessary expertise.
Our solutions are designed to evolve with your business, adding new features as you grow.
We support you every step of the way, from design to maintenance of your e-commerce site.
These solutions have proven themselves and, over time, have accumulated numerous turnkey modules. They are therefore among the solutions that offer the most basic features, enabling rapid and reliable implementation.
However, they can sometimes be difficult to maintain and upgrade compared to newer solutions. It is also becoming increasingly difficult to find specialists in these solutions (particularly Magento) because the accumulation of features over time has made the learning curve more complex.
These newer solutions, although extremely well established, have succeeded in conquering the market thanks to their simplicity of implementation and use, coupled with attractive SAAS pricing.
They are perfect for quickly deploying simple stores (for example, based on a template) and allow for gradual scaling thanks to hosting and partial support.
However, these solutions are not always easily customizable (for example, it is difficult to modify Shopify’s checkout process) and may represent higher recurring costs (subscription and transaction fees) than other solutions in the long term. Before choosing one of these solutions, it is important to consider the specific nature of your needs and your desire for independence.
These solutions are the most customizable and do not necessarily require licenses (an open source version is available). They are based on headless and API-first approaches, which allow for true scalability and optimal technical performance. However, these solutions often have fewer pre-developed modules, so the initial implementation cost is often higher, but they are more attractive in the long term. These solutions are particularly relevant if you are not involved in traditional e-commerce (e.g., reservations, ticketing, etc.) and/or if you have multi-channel and multi-site challenges (B2B/B2C).
There are no universal answers to this question, but the current market segmentation may provide some clues :
There are many criteria to consider when choosing the best solution :
You can access various statistics on this website : https://trends.builtwith.com/shop/country/France . It should be noted that a distinction must be made between a solution that is overrepresented because it is used on many small sites and solutions used on larger e-commerce sites.
For any e-commerce site, it is necessary to conduct a thorough study of your expected revenue alongside operating costs (licensing, hosting, transaction fees, etc.). When it comes to the initial development of the site, some solutions offer virtually turnkey sites, while others require specific development work. In addition, you must also consider the costs associated with your site’s design and digital marketing (SEO, SEA, etc.).
Our team is always happy to discuss it.
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